Winning Strategy for Influencer Ads That Work

Influencer marketing isn’t what it used to be. Many brands still assume that working with influencers with big followings guarantees success, but that’s no longer true. Social media platforms prioritize engagement and content quality over audience size.

A smaller creator with the right approach can outperform even the biggest influencers. It’s not about the profile; it’s about the content.

The Problem: Outdated Influencer Marketing Strategies

Most brands still think more followers = more views. But social media platforms push content based on performance, not just who posts it.

If a video is engaging, it will be shown to more people—whether the creator has 1,000 followers or a million. That’s why even small influencers can go viral while bigger ones struggle.

The solution? Focus on content, not just the influencer’s reach.

The Solution: A Proven Strategy That Works

To make influencer content perform well, use these three key tactics:

1. Start with a Strong Hook

People scroll fast. If a video doesn’t capture attention in the first 1-3 seconds, it will be ignored.

• Do something unexpected – Example: A man in a suit standing in water. This visual contrast makes people stop and watch.

• Ask a compelling question – Example: "What happens if you drop a brand-new phone in the ocean?"

• Use bold visuals – Start with action instead of a slow buildup.

2. Keep the Edits Fast

Attention spans are shorter than ever. If the video drags, people will keep scrolling.

• Quick cuts and jump edits – Remove unnecessary pauses to maintain energy.

• Use movement – Zoom-ins, transitions, and dynamic angles keep things engaging.

• Keep it short – Shorter videos typically perform better.

3. Sell the Story, Not Just the Product

People don’t watch ads—they watch stories. If content feels too promotional, it won’t perform well.

• Make it relatable – Show a real problem and how the product solves it.

• Use emotion – Humor, curiosity, or surprise make people stay.

• Show a transformation – Instead of just listing features, show a before-and-after effect.

📌 Example: Instead of an influencer saying, "This is the best skincare product," they could say,

"Every winter, my skin gets super dry. I’ve tried everything—until I found this. Let me show you why it actually works."

This turns a product pitch into a relatable experience that people will engage with.

Real Results: How We Generated Over 120K Views for Biotherm & Jakub Vitek

We put these strategies into action in an influencer marketing collaboration for Biotherm with Jakub Vitek.

By using a strong hook, fast cuts, and a story-driven approach, we created engaging content that resonated with audiences. The result? Over 120K views—without relying on a massive following.

This proves that the right content strategy can outperform outdated influencer marketing methods.

Final Thoughts

The best influencer marketing isn’t about choosing the biggest name—it’s about creating content that captures attention and keeps people watching.

Key Takeaways for Better Influencer Ads:

✔ It’s not about followers; it’s about content performance.

✔ Grab attention immediately with an engaging hook.

✔ Keep the edits fast to match short attention spans.

✔ Sell a story, not just a product.

✔ Real results show that this strategy works.

By applying these principles, brands can maximize engagement, increase conversions, and create influencer campaigns that actually deliver results.