Why most businesses struggle in today’s marketing landscape is that they rely on the tactics of yesterday. With competition for attention growing, it’s harder to stand out because success now depends on not only quantity but also quality, which can be challenging to master while managing a business. Producing content is often complex and expensive, with equipment costs being prohibitively high.

The secret isn’t traditional agencies that approach projects like film productions, making things unnecessarily complex. Instead, businesses should embrace a creator mindset, creative productions by actual creators. The key is to streamline production, allowing you to efficiently produce quality content at scale while keeping up with a fast-paced market - and still have time to work on your business instead of just making TikToks!