Taking creative control of Rasto Pauliny's brand for six months allowed us to help balance his exams and final year of high school. The key component of our strategy was experimentation—testing different approaches to discover what resonated with his audience. This led to a diverse range of content, from public videos to podcasts. As a result, we doubled his reach to 2.5 million across all platforms within the first two months. Additionally, the podcast attracted half a million viewers in just three months.